AFP Top Ten (Week of August 9, 2017): Donor Segmentation, Better Fundraising Letters, Building a Culture of Appreciation & More!
Need some tips on how to do your job better? Or maybe just a reminder on some key skills, the insight on the latest research, and the latest, coolest ideas from the best minds in the fundraising profession?
Each week, AFP gathers the top blog posts, videos, articles and other resources to help you keep on top of latest trends and reach your fundraising goals. Here’s this week’s Top Ten:
1. How to Segment Your Donors (Nonprofit Storytelling Conference): According to Steven Shattuck, when we don't segment our messaging, we set ourselves up for failure. In this video, Steven shares some of his favorite strategies for segmenting your donors and other people in your database.
2. Four Donor Management Tips for Data-Driven Nonprofits (Volunteer Hub): With fewer resources and a smaller constituency than many of your larger counterparts, it’s difficult for smaller charities to keep a hold of the donors you do have while growing your base at the same time. But it IS possible. Here’s how.
3. There’s A Complaint Born Every Minute… (Charity Choice): Interesting piece from the UK on donors opting-out of mailing lists and how charities can address them. Allowing donors the ability to opt out and to customize their communications easily is best for retaining those donors in the long run.
4. Meet The Donors: Some ‘Who’d-Have-Thought-It?’ Insights from Listening to a Few Real Supporters (101 fundraising): Ken Burnett talks about chairing a panel of donors and their thoughtful insights and advice to charities. Well worth reading!
5. Eight Ways to Write a Better Fundraising Letter (The Balance): Here are the Cardinal Rules of writing a fundraising letter, adapted from Mal Warwick's immensely useful How to Write Successful Fundraising Letters.
6. What to Put on Your Nonprofit Fundraising Plan Menu (Clairification): Claire talks about how a good fundraising plan should be broken into component parts so it’s easy to wrap your brain around. But before you can get to determining your priority strategies, however, you need to do a mini fundraising audit, and here’s where to start.
7. Creating a Culture of Appreciation (LinkedIn-David Langiulli): We talk all the time about creating a culture of philanthropy in our organizations. But what about a culture of appreciation? Here are some ways to show your appreciation both in one-on-one meetings and in a group setting.
8. #1 Year-End Fundraising Tip: Warm Up Your Donors Before The Ask (Fired Up Fundraising): Get the ball rolling on the fall fundraising season by first making sure your donors feel happy and connected to you. Thank them, and honor them for their support – well BEFORE you ask them for another gift.
9. Passion Boosting New Major Gifts (The NonProfit Times): A good, deep dive into major gift fundraising and how major gift fundraisers and charities are responding to change in the philanthropic environment.
10. ACLU: Stand for Rights. Stand for Freedom (SOFII): Fascinating case study from the ACLU about hosting a massive telethon on Facebook Live and being the first organization to use the Facebook Donate functionality.